The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan Limited was established in Pakistan in 1948. The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory. Unilever Pakistan is the largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one of the largest multinationals operating in the country. Now operating six factories at different locations around the country. The Unilever’s head office was shifted to Karachi from the Rahim Yar Khan site in the mid 1960s.

In Urdu:یونی لیور
Traded As:KSE: ULEVER Delisted in 2013
Industry:Fast-moving consumer goods
Headquarter:Karachi, Pakistan
Key People:Sheikh Mansoor Ali (G.M Operations)
Product:Home & Personal Care, Food & Beverages
Revenue:?69976 million (US$670 million) (2015)
Net Incom: ₨7766 million (US$74 million) (2015)
Brands:Knorr,Fruttare,Fair & Lovely,Dove,Domex,Cornetto,Blue Brands, Brookebond Supreme, Clear,CloseUp, Comfort,
UPFL Board of Directors CFO:Sohail Baig
UPFL Board of Directors CEO:Shazia Syed
UPFL Board of Directors Chairman:Kamran Y. Mirza
UPL Board of Directors Chief Financial Officer:Sohail Baig
UPL Board of Directors Chief Executive Officer:Shazia Syed
Using People Unilever products:2.5 billion people
Parent:Unilever Plc (70.4%)
Net income:₨7766 million (US$74 million) (2015)

unilever Buildingunileverunileverunilever logounilever Brands

About Unilever

Unilever Sign
On any day, 2.5 billion people use Unilever products to look good, feel good and get more out of life – giving us a unique opportunity to build a brighter future.[1]  About Unilever 

Making sustainable living commonplace

Great products from their range of more than 400 brands give us a unique place in the lives of people all over the world.

When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of theirs. Seven out of every ten households around the world contain at least one Unilever product, and their range of world-leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands designed to meet the specific needs of consumers in their home market include Blue Band, Pureit and Suave.

Whatever the brand, wherever it is bought, they’re working to ensure that it plays a part in helping fulfil their purpose as a business – making sustainable living commonplace.

Working with others to build a brighter future

They know that their products must be sustainable at every stage in their life-cycle, not just in their factories. That means working with others, including their suppliers, consumers, governments, NGOs and other businesses to help create the major changes that are needed to address the biggest challenges facing their world.

Their Vision

Their vision is to grow their business, while decoupling their environmental footprint from their growth and increasing their positive social impact.

Sense of purpose

Their business has always been driven by a sense of purpose, a thread that connects us to their founding companies and their social missions to improve health, hygiene and livelihoods in their communities.

They continue to believe that business must make a positive contribution to addressing the challenges the world faces and that this is the only way a business will succeed. In 2009, They launched The Compass – their strategy for sustainable growth, setting out their determination to build a sustainable business for the long term.[2]  Sense of purpose 

Sustainability targets

The Unilever Sustainable Living Plan, launched in 2010, laid the blueprint for achieving this strategy. They continue to work towards the ambitious targets they have set theirselves for halving their environmental impact, improving the health and wellbeing of 1 billion people, and enhancing the livelihoods of millions.

They will grow their business by building on their strengths – combining their scale and expertise with their understanding of consumers in diverse markets to continue providing brands and services that people want and need. Their sustainable business model is making a difference to millions of people’s lives and to their environmental impact, and They will keep working to make these contributions greater. They’re also already seeing evidence that it is strengthening their business by helping to drive growth and trust, and reduce risk and cost.

Purpose values principles

Their Corporate Purpose states that to succeed requires “the highest standards of corporate behaviour towards everyone they work with, the communities they touch, and the environment on which they have an impact.”

Always working with integrity

Conducting their operations with integrity and with respect for the many people, organisations and environments their business touches has always been at the heart of their corporate responsibility.

Positive impact

They aim to make a positive impact in many ways: through their brands, their commercial operations and relationships, through voluntary contributions, and through the various other ways in which they engage with society.

Continuous commitment

They’re also committed to continuously improving the way they manage their environmental impacts and are working towards their longer-term goal of developing a sustainable business.

Setting out their aspirations

Their Corporate Purpose sets out their aspirations in running their business. It’s underpinned by their Code of Business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The Code also supports their approach to governance and corporate responsibility.

Working with others

Thye want to work with suppliers who have values similar to their own and work to the same standards they do. their Supplier Code, aligned to their own Code of Business Principles, comprises eleven principles covering business integrity and responsibilities relating to employees, consumers and the environment.

Their strategy

They’ve built a strategy to help us achieve their purpose of making sustainable living commonplace.

Their strategic focus

To realise their vision they have invested in a long-term strategy of categories and brands that deliver growth to the benefit of all stakeholders.

Their history

Unilever is a business founded on a sense of purpose, and their unique heritage still shapes the way they do business today.

Making sustainable living commonplace

In the 1890s, William Hesketh Lever, founder of Lever Brothers, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England.

It was “to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use their products”.

That sense of purpose and mission has always been part of Unilever’s culture. In the 21st century, they’re still helping people to look good, feel good and get more out of life – and our purpose as a business is ‘making sustainable living commonplace’.

Follow their timeline to find out more about their history.[3] History

Company structure

Their operating model is designed to deliver faster decisions. Learn more about their senior corporate officers and the Unilever Leadership Executive.

UPL Board of Directors

Shazia Syed – Chief Executive Officer

Shazia joined the Board on April 20th, 2014, and took over as CEO Unilever Pakistan Limited on November 1st, 2015. Prior to her role in Pakistan, Shazia was Chairperson of Unilever Sri Lanka Limited. In her 26 years with Unilever, she has worked across most Unilever categories and has led the Customer Development and Home & Personal Care teams at Unilever Pakistan and Unilever Vietnam. Shazia is married with 2 children and enjoys golf.

Sohail Baig – Chief Financial Officer

Sohail joined the Board on January 19, 2017 and is currently Director & Chief Financial Officer of Unilever Pakistan Limited and Unilever Pakistan Foods Limited. Sohail joined Unilever in 2002 and has held various country, regional and global finance roles in Singapore, The Netherlands and Pakistan. Sohail is a member of CFA Institute, USA and involved in several volunteer programs

Amar Naseer

Amar joined the Board on September 30, 2013 and is currently the Legal Director and Company Secretary of Unilever Pakistan Limited and Unilever Pakistan Foods Limited. He also holds Directorship in Unilever Pakistan Limited, Sadiq (Private) Limited, Lever Chemicals (Private) Limited, Lever Associated Pakistan Trust (Private) Limited and Unilever Birds Eye Foods Pakistan (Private) Limited.

Amir Paracha

Amir has been on the Board since January 21, 2010, as Vice President Marketing Home and Personal Care. He began his career with Shell Pakistan and joined Unilever Pakistan in 2000 as an Assistant Brand Manager. Amir was assigned the role of Marketing Director, Mass Skin and Deodorants at Unilever North Africa Middle East in 2006 and returned to Pakistan 3 years later as Marketing Director, Home and Personal Care.

UPFL Board of Directors

Kamran Y. Mirza – Chairman

Kamran joined the Board in 2014 as Chairman of Unilever Pakistan Foods Limited. He qualified as a Chartered Accountant from the UK. He joined Abbott Laboratories (Pakistan) Limited in 1970, where he was one of the youngest ever Managing Director and served in that position for 29 years till 2006.

He was also the Chairman of the Export Processing Zones Authority before taking over his present position as CEO at the Pakistan Business Council. Kamran is also the Chairman of Philip Morris (Pakistan) Ltd and Education Fund for Sindh (EFS) as well as serving on the Boards of Abbott Laboratories (Pakistan), International Steel (ISL), Karwan-e-Hayat and Safari Club Limited.

Previously he served as Chairman of Karachi Stock Exchange, and as a President of Overseas Chamber of Commerce & Industry, American Business Council; as Director of State Bank of Pakistan and Pakistan State Oil. He lectures regularly at the Pakistan Institute of Corporate Governance (PICG).

Shazia Syed CEO

Shazia joined the Board on April 20th, 2014, and took over as CEO Unilever Pakistan Foods Limited on March 07, 2016. Prior to her role in Pakistan, Shazia was Chairperson of Unilever Sri Lanka Limited. In her 26 years with Unilever, she has worked across most Unilever categories and has led the Customer Development and Home & Personal Care teams at Unilever Pakistan and Unilever Vietnam. Shazia is married with 2 children and enjoys golf.

Sohail Baig CFO

Sohail joined the Board on January 19, 2017 and is currently Director & Chief Financial Officer of Unilever Pakistan Limited and Unilever Pakistan Foods Limited. Sohail joined Unilever in 2002 and has held various country, regional and global finance roles in Singapore, The Netherlands and Pakistan. Sohail is a member of CFA Institute, USA and involved in several volunteer programs

Farheen Salman Amir

Farheen joined the Board on March 7, 2016 and is currently the Director Foods & Refreshments. Farheen joined Unilever as a Management Trainee in 1998. In her 17 years’ career with the company, Farheen has worked in a number of categories across both Food & Refreshment and HPC. In her last two years as BD Director Ice Cream NAMET, Farheen worked for Unilever Turkey and crafted an innovation & communication program for the portfolio that was instrumental in bringing the Euro 450 million ice cream business back to sustained double-digit growth.

Noman Amjad Lutfi

Noman again joined the Board on November 01, 2015. He has a long association with Unilever and has headed the Supply Chain function in Unilever Pakistan. Currently, he is working as Supply Chain Director of Unilever Sri Lanka.

Zulfikar H. Monnoo

Zulfikar joined the Board when the Company was formed. He is also the Chairman of the Audit Committee and the Human Resource & Remuneration Committee of Unilever Pakistan Foods Limited. He is an alumni of The Wharton School, University of Pennsylvania and Aitchison College, Lahore. He is a Director and audit member in Rafhan Maize Products Limited and is also the Chief Executive of Pakwest Industries (Private) Ltd., Lahore.

Mian M. Adil Monnoo

Adil joined the Board on May 5, 2002 as a Non-Executive Director. He is also the Member of the Audit Committee of Unilever Pakistan Foods Limited. He holds directorship in Rafhan Maize Products Limited and is in the business of textile trade as the sole proprietor of HN Enterprises

Kamal Monnoo

Kamal joined the Board on December 19, 2006 as a Non-Executive Director. Having done his schooling from Aitchison College and graduation from Syracuse University and Yale University, USA, he is also the Member of the Human Resource & Remuneration Committee of Unilever Pakistan Foods Limited. He holds directorships in Samira Fabrics (Pvt) Limited, Pakland Chemical Industries (Pvt) Limited, Kaarvan Crafts Foundation, Institute of Public Policy and Islamabad Policy Research Institute.

Badaruddin F. Vellani

Badaruddin joined the Board on May 5, 2002. Currently, he is enrolled as an Advocate of the Supreme Court of Pakistan and is a partner in the law firm ‘Vellani & Vellani’. In addition to his legal practice, Badaruddin is a member of the Board of Directors in several multinational companies covering the FMCG, manufacturing, medical and philanthropy sectors.

Subsidiary associated companies

Lever Chemicals Pvt Ltd.

Lever Chemical (Pvt.) Ltd. Is a limited liability company incorporated on 20th of August 1981 under the Companies Ordinance 1984. It is a wholly owned subsidiary of Unilever Pakistan Limited. Its registered office is situated at Avari, Plaza, Fatima Jinnah Road, Karachi, Pakistan. The company is not carrying out any business operation at present.[4]  Lever Chemicals (Pvt) Ltd. 

Registration No.: 0024884

The Sadiq Pvt Ltd.

Sadiq (Pvt.) Ltd. Is a limited liability company incorporated on 28th of March 1949 under the Companies Ordinance 1984. It is a wholly owned subsidiary of Unilever Pakistan Limited. . Its registered office is situated at Avari, Plaza, Fatima Jinnah Road, Karachi, Pakistan. The company is not carrying out any business operation at present.

Registration No.: 0000270

Lever Associated of Pakistan Trusts

Lever Associated of Pakistan Trusts is a limited liability company incorporated on 28th of March 1949 under the Companies Ordinance 1984. It is a wholly owned subsidiary of Unilever Pakistan Limited. . Its registered office is situated at Avari, Plaza, Fatima Jinnah Road, Karachi, Pakistan. The company is not carrying out any business at present.

Registration No.: 0000269

Associated Unilever Birds Eye Foods Pakistan Pvt Ltd.

Unilever Birds Eye Foods Pakistan (Pvt.) Ltd is a limited liability company incorporated on 8th of June 1984. It is an associated company with Unilever Pakistan Limited. Its registered office is situated at Avari Plaza, Fatima Jinna Road, Karachi Pakistan. The company is not carrying out any business in Pakistan at present.

Registration No.: 000182

Their logo

Unilever is committed to making sustainable living commonplace and their logo is a visual expression of that commitment. Each icon has a rich meaning at its core, and represents some aspect of their effort to make sustainable living commonplace.[5]  Our logo 

Innovation in Unilever

Innovation is the engine of Unilever’s growth; the lifeblood of their business. their future depends on their ability to bring bigger & better innovations to market more quickly than their competitors.

Their RD leadership

Innovation has been the backbone of Unilever’s brands for well over 100 years.

Distinctive new products


Their mission – to develop brands that help people look good, feel good and get more out of life – is founded on the expertise of their scientists and technologists who find innovative solutions to current and future consumer needs, and deliver these through their portfolio of branded goods.[6]  Distinctive new products 

Their track record is second to none, and their philosophy of using leading-edge R&D to drive world-class innovation can be seen at every stage in their history, from the development of vitamin-enriched margarine during the depression of the 1930s to the launch last year of toothpaste containing optical-effect technology which instantly makes teeth appear whiter.

Unique expertise

They have always focussed on attracting the very best scientists and technologists to work with us, and today they have an integrated global R&D organisation that numbers more than 6,000. In addition, their commitment to open innovation means that they collaborate with many more R&D experts and institutions all over the world. Each year they spend around €1bn on R&D, and they typically file between 250 and 350 new patent applications annually.

Unilever’s R&D expertise is uniquely rich, as it spans the breadth of Foods and Home & Personal Care innovations. In the years ahead they will continue to draw on this unique expertise to develop big innovations that add vitality to the lives of consumers all around the world whilst continuing their research into the next generation of consumer goods. The best is yet to come!

  • Professor Geneviève Berger
  • Chief Research & Development Officer

Research development in Unilever

Innovation is the engine of their growth and their lifeblood. Their future depends on their ability to bring bigger & better innovations to market quickly.

At the heart of their business

In a fast changing market, the importance of innovation is only going to grow. Research and Development (R&D) plays a key role in delivering proprietary breakthrough innovations. At Unilever, R&D is treated as an investment aligned closely with their overall business strategy.

Innovations with proven consumer benefits

Around the world, health and vitality are amongst the most important consumer needs, and people expect science and technology to help them achieve their goals. They seek to build R&D capacity in all of their key markets, to gain greater consumer understanding and offer solutions close to their consumers.

The purchasing power of developing and emerging markets already exceeds that of America, Europe and Japan combined─its rate of economic growth is double. The developing and emerging markets are also home to the fastest growing over-60 population.

In the future, these markets will account for the majority of their business (in 2009: 50% of their sales). Their unparalleled footprint and strong history in these regions, as well as extensive local knowledge, means we’re well placed to deliver products that meet the needs of these populations as they grow in size, wealth and aspiration.

A changing landscape

As they look ahead, they face many challenges. Competition is fierce and increasingly global, so it’s crucial that they constantly introduce new products and improve existing ones. Key to all this is the discovery and application of new proprietary technologies that address un-met consumer needs and/or improve product functionality.

Their global R&D network covers all regions, and they have invested strongly in building large R&D centres in China (Shanghai) and India (Bangalore and Mumbai), Latin America (Sao Paolo) and Africa (Durban), ensuring they are networked with their established centres in Europe and the US.[7]  A changing landscape 

The science behind success

The common thread running through all their R&D activities is a direct connection between science, technology and consumer needs.

Products that people want

Whether their researchers are looking at potential uses of emerging areas of science, or their chefs and product developers are exploring how to make a packet of soup taste better, they’re always asking themselves what the benefit is for the consumer.

Their R&D experts are constantly developing innovations in nutrition, hygiene and personal care.

Striking a balance

As competition increases, the importance of rapid innovation becomes ever greater. But scientific breakthroughs can’t always be converted overnight into innovations preferred by consumers. R&D is all about finding the balance between long-term fundamental research and medium to short-term technological applications of the research results to deliver market-ready products.

Consumers citizens

Consumers in the twenty-first century are also citizens, with social and environmental concerns increasingly at the top of their minds. But they don’t want to trade product efficacy for social and environmental benefits. They expect us to provide solutions that meet both these needs.

This requires in-depth scientific and technological expertise. They are working on an environmental metrics programme to quantitatively monitor and improve emissions of greenhouse gases (e.g. CO2), waste, water use in water stressed countries and sustainable sourcing of materials for all their innovations around the world.

Raising the bar

Innovation never stops. In today’s globalised world the challenges and opportunities arise ever faster. Where R&D was once a local activity, they now have a closely linked global network of R&D centres, to build and use their expertise in the most effective and efficient way.

Their R&D expertise is applied across Foods and Home and Personal Care categories, again, maximising the return on the investment in R&D. Besides their internal R&D capabilities, they build expertise with external partners as well to deliver more breakthroughs, better solutions for consumers and faster growth for Unilever.[8]  Raising the bar 

Their RD locations

Innovation is right at the heart of Unilever, and their dynamic R&D environment attracts top-class scientists who enjoy the best of both worlds – being at the cutting edge of technology and seeing their work deliver real benefits daily.

Restaurant quality for convenient foods at home

The global Centre of Excellence in Cisterna, Italy focuses on composite food products such as meals, salads, snacks and bakery goods.

Cisterna a passion for food

The Centre of Excellence, Assembled Foods, will bring together all their know-how on complex food products i.e.: selection and maintenance of the highest quality of ingredients in products (fruits & vegetables, meats, fish, cereals), downstream product assembly and freezing technology. The global R&D centre will develop assembled foods for brands such as Findus, Bertolli, Santa Rosa, Unox, Bifi, Peperami, Du darfst and Flora. It employs 50 R&D professionals in Cisterna, Italy.

Restaurant quality for convenience foods

The challenge for the technical centre is to develop convenient, tasty and healthy assembled food products. The approach will be to use exclusive ingredients and culinary techniques to deliver restaurant quality with convenient foods. The centre’s objective will be to keep on developing step changes in taste quality, naturalness and nutritional goodness through innovative products and process design.

To achieve this, the Unilever R&D centre in Cisterna will build towards a world-class technical capability in:

The assembled foods value chain from raw materials to products

All the technical know-how needed to make assembled foods: from raw materials to creative product formulation and design, to manufacturing and distribution to the shelf around the world.

Freezing and downstream product assembly

Leveraging the Italian passion for food and know-how on frozen foods into new markets and into chilled and ambient products.

Product and process design

Product design and processing technology to deliver restaurant quality assembled foods for tasty, healthy and convenient meals. Includes new proprietary technologies to increase quality, preservation and shelf life.

Scouting the external world

Scouting new trends focusing on novel technologies, process design and full upscaling are the first steps for the creation of early idea prototypes that can be further developed through open innovation and exclusive partnerships.

Roberto Nardi, Director of the Centre of Excellence Assembled Foods, stated at the opening: “Today they celebrate the their passion for food and for R&D excellence. These two ingredients allow us to bring restaurant quality to people’s plate at home, with convenient food products”.[9] Enter Reference Here

New technology treasure trove for cool pleasures

Unilever R&D opens global centre for Ice Foods in the UK & Italy.

Ice Foods

Colworth Science Park, 18 June 2008: Unilever, the global market leader in ice cream, today opened its twin-sited Centre of Excellence Ice Foods, a global product development centre for ice cream and ice-based foods. It will bring together all Unilever’s know-how in ice, freezing, ingredients and processing to create new ice creams for Magnum, Cornetto, Frusi, Twister, Carte D’Or and Ben & Jerry’s. The R&D centre employs 130 R&D professionals in Colworth Science Park, United Kingdom and Caivano, Italy.

The challenge for the technical centre is to develop exciting, tasty and wholesome ice-based pleasure foods. The ice experts will focus on using natural ingredients (e.g. milk, fruit, cereals) and minimising fat, sugar and calories without compromising on taste and enjoyment. They will try to increase the excitement and indulgent pleasure of ice cream and ice-based foods through the creation of new sensory experiences and innovative shapes.

To deliver real stand-out from competition, the Ice Foods product development centre will strive for world-class technical capability that can be applied in ice cream and across Unilever’s Foods business:

Freezing aeration of products ice technology

Controlling ice crystals through the freezing process and keeping air in ice based products to give different and fun textures, flavour delivery and/or reduce fat and sugar levels. Also, using ice as an ingredient to deliver new eating sensations and occasions e.g. drinkable or fizzy ice.

Product shaping forming

Product design and processing technology to make, shape and assemble ice-based products for unique wholesome and indulgent sensory experiences. Includes cold shaping technology used to create Magnum Temptation, filled with more inclusions than ever before.

The ice cream value chain from cow to cone

All the technical know-how needed to make ice cream: from raw materials to creative product formulation and design, to manufacturing and distribution to the shelf ¾ around the world.

Packaging selling systems for ice based foods

  1. Innovative packaging formats for ice foods that are attractive and functional for the consumer, ease handling for customers, and are responsible with respect to the environment. Selling systems that make products available when and where people want them.
  2. Iain Campbell, Director of the Centre of Excellence Ice Foods, stated at the opening:
  3. “They want to be a treasure trove of technologies for new innovations that wow their consumers.”
  4. The opening ended with the world’s first Ice Cream Olympics, symbolising the R&D centre’s drive to be the best in the world.

Unilever opens global Centre of Excellence to develop new products

Vlaardingen, 4 March 2008 – Unilever R&D today opened the Centre of Excellence Structured Emulsions in Vlaardingen, the Netherlands.

Developing new products

This global technology centre will focus on new product development for margarines, spreads, mayonnaise, salad dressings and dairy cream alternatives. The centre is a multi-site organisation, employing 225 R&D professionals in Vlaardingen (NL), Dijon (FR) and Englewood Cliffs (USA). The Centre of Excellence (CoE) Structured Emulsions will contribute to Unilever growth by delivering new product innovations. Furthermore, the CoE will contribute to the operating margin of Unilever by compensating for the rise in commodity costs through smarter use of ingredients and application of new technologies.

The new R&D centre will focus on developing innovative products that provide the natural goodness of oils (e.g. essential fatty acids omega-3 and omega-6, vitamins), healthier choices (e.g. products with minimised saturated and trans fats; low-calorie options) and functional foods (products with added functional ingredients for additional health benefits). It will counter the rise in commodity costs, for example for rapeseed oil, by using alternative ingredients like citrus fibres and novel product structuring techniques.

To deliver these innovations and cost savings, the CoE Structured Emulsions will aim to develop world class technical capabilities in the areas of fat technology and emulsification. Furthermore, the centre will also host Unilever’s European product development centre for Foodsolutions, Unilever’s Foodservice business, and the European packaging technology centre with a technology and material focus on tubs, pots and glass packaging.

Carla Hilhorst, Director of the new Centre of Excellence, stated: “With the opening of their Centre of Excellence Structured Emulsions they are establishing a world-class R&D capability that will lead to more winning innovations across the globe. With R&D experts from 20 countries they have a deep expertise and a wide perspective which will allow us to deliver taste, health and convenience for consumers around the world.

The CoE opening ended with the unveiling of the world’s highest emulsifier sculpture, more than 3 meters tall and weighing 10 tons, designed by the R&D team together with its external partners Danisco and Inaxi.

The choice of material for the sculpture was linked to the expertise of the Centre of Excellence Structured Emulsions: an emulsifier is a small, but crucial ‘chaperone’ that brings together water & oil to make stable products: emulsions like margarine, dressings and dairy cream alternatives. This world’s highest emulsifier sculpture served to symbolise the ambition for the new R&D centre: to be the ‘world champion’ in structured emulsions and their applications in tasty, healthy and convenient foods.[10]  Developing new products 


unilever Brands
Unilever makes some of the best known brands in the world, and those brands are used by 2 billion people every day.

Blue Brands

Blue Band

Blue Band is a daily source of essential fats and vitamins that help children to grow, develop and thrive.[11]  Blue Brands 

Healthy growth development

Their margarine, Blue Band is made from high quality vegetable oils, so it is an important source of essential fats and vitamins A, D and E for which there are not many other dietary sources. A thin layer of spread on bread every day makes a big contribution to the healthy growth and development of the whole family.

Growing children need to spread margarine

Recent international nutrition guidelines from WHO recognize the fact that people should minimize bad fats and consume sufficient good fats to stay fit and healthy. Experts also agree that for growing children, spreading soft margarine on bread is much better than spreading butter – which is full of saturated fat – and better than not spreading anything at all.

The right breakfast

Eating a nutritious breakfast in the morning with the right amount and the right kind of nutrients has been proven to enhance children’s ability to concentrate at school. A breakfast consisting of a slice of bread, spread with low-fat margarine plus a glass of low-fat milk is more balanced – and healthier – than bread with butter or sweetened cereals or breakfast snacks.

Improving childrens nutrition around the world

Unilever has established a global partnership with the United Nations World Food Programme with the shared aim of improving children’s nutrition around the world. In support of this global agreement, Blue Band established a partnership with UN WFP and pledge to contribute to the effort to feed hungry through Blue Band’s Ramadan sales. Unilever believes that every child deserves the nutrition and hygiene he or she needs to develop to their full physical and mental potential. Making a contribution to solving this problem is in line with their  Vitality Life Goals and a priority in their corporate responsibility strategy.

Goodness of Blue Band

Unilever is the world’s leading manufacturer of margarine. Blue Band was launched in Pakistan more than 20 years ago. It is a good source of 7 essential vitamins (A, B1, B2, B6, B12, D3 and E) that are necessary for healthy growth and development, both for children and adults.

Did you know

Their margarine helps you to grow well and live well!
More than 90 percent of medical specialists dealing with children say that children need fat in their diet for healthy growth and development.
Essential fats are building blocks for the body, but can’t be made by the body and must come from the diet. Margarine is a good source of essential fats.
Nearly nine out of every ten primary school teachers interviewed for a recent study say that bad eating habits affects not only healthy growth and development, but also performance at school.
Key Facts

  1. Vitamin A helps maintain good vision and healthy skin.
  2. Vitamin B1 helps to boost energy in your body
  3. Vitamin B2 provides energy from carbohydrates
  4. Vitamin B6 helps nerves and forms red blood cells
  5. Vitamin D is good for bones and teeth
  6. Vitamin E helps to protect against heart attack and cancer

Brookebond Supreme

Brookebond Supreme

Since 1869, Brooke Bond has brought you the perfect tasting tea experience with the best chosen leaves from tea gardens of Kenya. Supreme caters to all social occasions and bridges gaps over a strong cup of tea through its taste and tradition. When made with a touch of your love, it gives your family that irresistible great taste which brings them together- one cup at a time.

Brooke Bond Supreme – Celebrating the Taste of Togetherness.[12]  Brookebond Supreme 



CLEAR gives you the confidence to flaunt your flawless best. Nothing to Hide, Lots to Show!

Clear spells confidence for the young Pakistanis of today. With its Women and Men range, Clear not only solves your dandruff problems but gives you the confidence to look and feel more attractive.

With Clear you have nothing to hide lots to show

Clear stands for confidence. It accentuates a personality that is distinct, charming and competitive. The Pakistani youth today aspires to be free from inhibitions and to pursue excellence in life. Since 2007, Clear has been making sure that it doesn’t let something like dandruff shatter this confidence.

Clear is a brand of substance & technological superiority that also has style & soul – a character & personality. Our vision for you – our consumer – is to provide a healthy, deeply nourished scalp which has a natural resistance against dandruff and is the foundation for your strong and beautiful hair, so that you feel attractive, confident and ready to boldly engage the world!

Clear has a gender-based dual architecture because it understands that the male scalp has a unique set of requirements and needs specialized care in order to combat dandruff and other scalp related problems. That is why Clear, in addition to its unisex range, has a distinct range of shampoos specifically for men – the first of its kind to be ever brought to Pakistani men.

Their Products

For Her

They range for women includes:

  1. Clear Soft and Shiny
  2. Clear Hairfall Defense
  3. Clear Clean & Itch Control

Clear has CLEAR TECHplus vitamin booster that nourishes your scalp to give you strong and healthy scalp and dandruff-free* hair 
*no visible flakes with regular use

For Him

They range for men includes:

  1. Clear Cool Black Shine
  2. Clear Hairfall Decrease

Clear for Men with CLEAR TECH 2.0 is specifically designed for the male scalp to:

Eliminate Dandruff*

  1. Cut Grease**
  2. Decrease Hairfall***
  3. *Visible flakes, regular use 
**Reduces excessive oil from scalp and hair.Due to breakage, comparing to non-conditioning shampoo, regular use

Did You Know

  1. Men have greater sebum secretion in their scalps that leads to dandruff which generic anti dandruff shampoos cannot remove. This is why Clear was the first in Pakistan to launch a male range of shampoos with CLEAR TECH 2.0 that is specifically designed for the male scalp.
  2. 52% of Pakistani males suffer from dandruff – a cause of unhealthy hair and lack of confidence.
  3. Both men and women rate dandruff as one of their top hair and scalp related problems.
  4. Dandruff is a recurring problem and ordinary shampoos only temporarily wash away dandruff flakes. Clear shampoo with CLEAR TECH removes dandruff*, cuts grease** and decreases hairfall***. 
*Visible flakes, regular use 
**Reduces excessive oil from calp and hair 
***Due to breakage, comparing to non-conditioning shampoo, regular use
  5. Clear Hairfall Defense with CLEAR TECH is proven to reduce hairfall by 98%^
^Based on independent study conducted in China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam in 2004 and Sri Lanka in 2003.
  6. Using hair styling products can leave your hair dull and damaged. Use Clear with CLEAR TECH to gently remove buildup and permanently remove dandruff* from the first wash. 
*Visible flakes, regular use

Dandruff Facts

  1. The real culprit of Dandruff is a fungus (bacteria) called “Malassezia” that lives on the scalps of most healthy adults. But sometimes it grows out of control causing irritation that leads to increased cell turnover. The result is a large number of dead skin cells. As the cells fall off, they tend to clump together with oil from the hair and scalp, making them appear white, flaky and all too visible.
  2. Dandruff is a scalp disorder which is marked by itching and excessive flaking of the scalp.
  3. Scalp is skin and as such contains the same key structures as the rest of their skin. Different people have different scalp skin & needs. Only by deeply penetrating and nourishing the scalp from within, Dandruff will be eliminated and not come back.
  4. Sweating, increased oil production, hormonal fluctuations, stress, UV radiation, infrequent washing, diets, food allergies, pollution etc. also contribute to the development of Dandruff.
  5. Physical and mental stress, both contribute to dandruff and worsen dandruff problems. So it is important to take good care of yourself and adopt a healthy lifestyle.
  6. If you suffer from excessive dandruff, try avoiding starchy foods, meat, sugar, strong tea, and coffee, pickled and processed food.

Clear Facts

  1. Clear was the first in Pakistan to introduce an anti-dandruff shampoo range for men.
  2. Clear shampoo with revolutionary CLEAR TECH mineral complex removes dandruff, cuts grease and makes hair healthy from within. It also removes build-up on scalp due to the use of styling products to give your hair the life it deserves.
  3. Clear Hairfall Defense is proven to reduce hairfall by up to 98%^ (due to hair breakage). 
^Based on independent study conducted in China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam in 2004 and Sri Lanka in 2003.



Closeup is synonymous with ‘Freshness’ that gives you the confidence in social situations, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.[13]  CloseUp 

  1. Closeup was the first gel toothpaste to be launched in a paste dominated market. Ever since its launch Closeup has open up new role on toothpastes. With a huge youth population that was bored stiff with the usual white paste – Closeup created a buzz with its funky advertising and innovative product formulation.
  2. In 2005, Closeup was re launched with a bang, packed with the power of Vitamin Fluoride System – a powerful mixture with 25% mouthwash, the perfect combination of ingredients for fresher breath. Closeup is now the first Gel toothpaste with Fluoride in Pakistan.
  3. Everything Closeup does is young. Closeup experience makes you feel and look good giving you the confidence to live up close to the world.
  4. New Closeup campaigns interesting and exciting for their young generation with its different flavored Portfolio. Target group of Closeup are people part of changing and challenging world having fresh breath of confidence.
  5. In 2012 entire portfolio of Closeup was relaunched emphasizing more on functional benefits. Closeup Icy White gives extra white smile and all other core variants gives 3X more fresh breath with Active Zinc Mouthwash, Freshest breath for up to 12 hours, Fights Germs up to 99% and White Teeth.



Shine & Fragrance that no detergent alone can deliver!

For homemakers, every task, whether it’s preparing a meal or washing the clothes, is an expression of love and affection for her family. Comfort fabric conditioner understands this and helps your loved ones feel cared for everyday through clothes with amazing shine and fragrance that you cannot get from detergent alone.

Comfort is a fabric conditioner that cares for your clothes and gives them much more than a detergent alone

  1. Makes clothes soft, smooth and great to wear
  2. Adds a long-lasting freshness to your clothes that you can experience even 7 days after washing!
  3. Maintains the shine of clothes

Direction For Use

  • Handwash
  1. After washing clothes with detergent, in the last rinse, Pour half a cap of Comfort in a bucket of water.
  2. Soak 10 washed clothes (white or colored) in the bucket containing Comfort.
  3. After 5 minutes, removes the clothes and Dry. Do not rinse clothes in water after using Comfort.
  • Machine Wash

Semiautomatic: Add 1 cap of Comfort in the last rinse

  1. Fully Automatic: Add 1 cap of Comfort in the Fabric Conditioner, Softener or Additive compartment



Cornetto, first produced in 1976 in Italy, has since risen to become one of Unilever’s Ice Cream power Brands worldwide. Cornetto was introduced in Pakistan in 1995.[14]  Cornetto 

  1. The Cornetto experience consists of a delicious, crispy-baked wafer, coated inside from top to bottom with a chocolate layer, with rich creamy frozen dessert inside, and topped off with sauce and chocolate chips, with a crunchy chocolate plug at the wafer cone from top to end of the product finishing the experience on a delicious high note.
  2. Cornetto cones were first produced in 1976 in Naples by an Italian ice-cream manufacturer, Spica. From the time Unilever bought Spica and began to market the product throughout Europe Cornetto has been one of Wall’s biggest power brands across numerous countries world-wide. Cornetto is one of the first Brands that were introduced on Wall’s launch in Pakistan. Cornetto is not only available in traditional Vanilla, Chocolate, Strawberry flavors but has also been available in Caramel, Cappuccino and supplementary flavor variations.
  3. Cornetto has been promoting local music in Pakistan for years, partnering with Noori, Jal and Call to name a few. In 2013 Cornetto launched “Cornetto Music Icons” a music show where past and present stars of the music industry provided mentoring to promising new talent.
  4. Cornetto seeks to continuously enthrall consumers with new flavors and keeps them engaged through larger than life campaigns, culminating with the launch of Fruity Yo, a frozen yoghurt and blueberry flavoured variant, in 2012 and Black & White, a mixed white chocolate and dark chocolate flavored variant, in 2013.


Domex Toilet Expert’s mission is to make all the toilets of Pakistan cleaner, safer and germ-free.[15]  Domex 

Domex Toilet Expert kills all sickness causing germs

In every age, and across every culture, women have aspired to make their homes a safe haven for their families. Not just a clean home but a healthy home. In her role as champion of the home; the home is her domain and therefore under her protection. Protection against the unclean and here she could really do with some help. Help to be safe from the unseen danger of germs and bad bacteria.

The germ threat

Germs bring sickness and disease into the home. They sit on surfaces, they hide in corners and cracks –– they lie in wait. Germs among other places also originate from the toilet and threaten the health of the family, and cause diseases such as cholera, diarrhea and typhoid.

Germs cannot be seen. They are as likely to be there on a spotless surface as in some damp and dirty place. Just because it looks clean doesn’t mean it is clean – not hygienically clean. Upon flushing, germs actually escape from the toilet bowl and travel up to 3-4 feet to land on toothbrushes, towels and other surfaces. Germs breed fast. A couple of germs can become a million in a just a few hours. So germs are an unseen, rapidly breeding danger.

The Germ Kill Expert

Unfortunately for the germs, their days of reigning and disease-spreading in the toilet are over. Domex has entered Pakistan and is causing the extermination of toilet germs all over the country. Domex falls under the domain of the global Unilever brand Domestos, which has existed since 1929 maintaining its stronghold in countries such as the United Kingdom, Russia, Turkey, Vietnam and many more.

Powerful Domex Toilet Bleach with its specialized hypochlorite formulation kills all sickness causing germs completely as well as removing all types of dirt and stains completely. What is even better is that Domex is the only toilet cleaner that can be used for all surfaces in the toilet; in effect being the complete toilet cleaning and hygiene solution.

Domex comes to Pakistan

Domex Toilet Expert has landed in Pakistan and continue on in its mission to make all the toilets of Pakistan cleaner, safer and completely germ-free.

Domex is available in 4 different variants, each of which have a unique fragrance

  1. Domex Original
  2. Pink Power
  3. Pine Blast
  4. Lemon Explosion



Dove’s mission is to make women feel beautiful every day by widening the definition of beauty and inspiring them to take greater care of themselves.[16]  Dove 

The Dove Mission

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty individuality. The global Campaign for Real Beauty, demonstrates their commitment to the brand’s mission ‘to make more women feel beautiful every day, by widening today’s view of beauty and by inspiring women to take great care of them.

Campaign for real beauty

At Dove they want to free theirselves and coming generation from beauty stereotypes. This message is at the heart of their Campaign for Real Beauty and it’s why globally they continue to create thought-provoking ads, confidence-building programs and messages that embrace all definitions of beauty.

How it all started

Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not soap. Rather, this new bar

Contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957.
It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users.
In 1995, Dove took its first significant step outside of the cleansing bar category in the US with the launch of Moisturizing Body Wash
Other categories soon followed:

  1. Deodorants: 1997 (Europe)
  2. Body Lotion: 1999 (Europe)
  3. Facial Foam: 1999 (Japan)
  4. Hair: 2000 (Taiwan)

With a simple, relevant promise, maintained as the premium product and a magically delightful product experience; Dove Today is in 80 countries making Women beautiful everyday

New Dove Hair Therapy System

Dove Hair Therapy science breakthrough. The first range scientifically proven to repair the internal structure of the hair fibre. With patented Fiber Active Technology.

A full range of superior damage care solutions allowing women to experience the full beauty potential of their hair

  1. New formulation with state of the art patented technology.
  2. New fragrance.
  3. New breakthrough post-wash formats.

Fair Lovely

Fair and Lovely

Fair & Lovely, the world’s first skin lightening brand, is trusted by women all across the world over to deliver results.

Fair Lovely advanced multivitamin

Building on its heritage of being the world’s first skin lightening brand, Fair & Lovely now brings expert fairness to the Pakistani consumer. The New Fair & Lovely Advanced Multivitamin offers consumers benefits akin to 5 expert fairness treatments

Fairness for all

Based on its breakthrough formulation, the new Fair & Lovely marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment and lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday.

Fair Lovely winter fairness

For those who feel that moisturizing in winter makes skin oily and creates a barrier to beautiful fair skin, this unique formula gives you the fairness of MultiVitamin, while protecting your skin from the sun and leaves it feeling soft, supple and glowing.

Fair Lovely max fairness for men

Fair & Lovely MAX Fairness for Men is uniquely designed for tough male skin. Its revolutionary VitaMAX Complex and UV Filters work intensively on male skin and help give Men: Max Sun Protection, Max Spot Reduction and Max Fairness, so you can have Max Confidence.

Did you know

  1. Fair & Lovely is a ISO certified safe Unilever product, meeting the highest standards in skin care and safety.
  2. Fair & Lovely does not contain bleach. Its patented vitamin formulation continuous usage totally safe for the skin.
  3. The fairness from Fair & Lovely is reversible, and continued usage restores the original skin tone.



Fruttare’s mission is to inspire the freedom to indulge by providing pleasure and health through the natural goodness of fruit without too many calories.

Fruit you can see fruit you can taste

Fruttare is designed to be an authentic experience; made by fruit lovers, for fruit lovers. It is made from natural ingredients, with no artificial colours or flavours. The colours of nature come to life in flavours chosen for their vibrant appeal.Fruttare draws out the natural essence inherent in its consumers, because it merges the best qualities of summer – a rich taste coupled with a refreshingly cold touch.With Fruttare they aim to bring a smile on people faces; genuine warmth delivered through the joy of fruits.
The essence of Fruttare is to live the true colours of life.[17]  Fruit you can see 



It is the original energy drink made from glucose, which is the simplest form of sugar, and serves as an instant source of energy.

Glaxose-D is a fifty year old strong brand a strong leader in the Dextrose market in Pakistan.

Glaxose-D is a non-flavoured energy drink that can be used by children and adults alike. It helps in maintaining an active lifestyle for sports person, active business person or are a busy housewife.

It is the energy drink made from glucose, which is the simplest form of sugar, and serves as an instant source of energy. The drink is also infused with minerals such as Calcium, Phosphorus & Vitamin D

Glaxose-D is an easily digestible glucose drink which is a fast and effective provider of energy.



Great flavor is at the heart of Knorr, Unilever’s biggest brand.

Great flavour is at the heart of the Knorr brand. Which is why they go the extra mile to work with some of the best chefs around the world to develop authentic and nutritious meal solutions.

Established as early as 1873, Knorr was created with the purpose of providing high quality dried soups. Carl Heinrich Knorr, born in 1800, created the company from knowledge acquired during his time as a wholesaler of agricultural goods. He died 2 years after the company was founded but his legacy lives on as Knorr is known today for chef men ship and great tasting food.

Knorr came to Pakistan in 1992 with the launch of Knorr Chicken Cubes. In the passing years Knorr introduced multiple Savoury and Meal Maker categories.

They at Knorr believe that cooking delicious and nutritious food should be in every woman’s’ reach. It is this love and passion for flavor, that drives us to go the extra mile to ensure each dish you create, delivers great taste.

  1. Chicken Cubes
  2. Pulao Cubes
  3. Chilli Garlic 800gm
  4. Chilli Garlic 285gm
  5. Ketchup 800gm
  6. Ketchup 285gm
  7. Soupy Noodles Chicken Delite
  8. Soupy Noodles Mast Masala
  9. Noodles Chicken
  10. Noodles Chatpatta
  11. Noodles Sizzler
  12. Noodles Jalepeno
  13. Noodles Lemon Chilli
  14. Noodles Chin Chow
  15. Noodles Hot & Spicy
  16. Chicken Corn Soup
  17. Hot & Sour Soup
  18. Chicken Ginger Soup
  19. Cream of Chicken Soup
  20. Cream of Tomato Soup
  21. Chicken Mushroom Soup
  22. Chicken Yakhni
  23. Knorr Noodle Gang

Knorr launched Instant Noodles range in Pakistan in 1993. Knorr Noodles have become the brand of choice for kids over the years. Exciting new flavours, developed to suit the local taste palette, have been a major source of gain, which has continued to make food “No More Boring” for the kids.

Staying true to its fun proposition, Knorr took a step forward and introduced a locally produced cartoon series by the name of ‘Knorr Quest for the Noodle Pot’ which takes kids into a land of adventure and excitement. Knorr Quest, through its cartoon series, encourages the spirit of adventure, imagination and out of the box education.

After the resounding success of ‘Quest for the Noodle Pot’, the next series called “Knorr Noodle Gang kay Adventures” was launched in 2012. The dramatic story telling, compelling characters with celebrity voiceovers and exciting animations in each of the episodes make Knorr Noodles a distinctively fun brand for children.

The magic of Knorr Noodles tells its success story when its aroma floats from every kitchen onto their dining tables putting smiles on every face. Chatpatta and Chicken flavors are a favorite throughout Pakistan. Over the years, Knorr has added more superb and mouthwatering variants like Chicken Jalepeno, Lemon Chilli, and Chicken Sizzler to its Instant Noodles family.

In 2011, Knorr launched Soupy Noodles, combining the fun of noodles with the health of soup in 2 exciting variants, Chicken Delite and Mast Masala. These have resonated very well among children and mothers. In 2012, the brand launched a smaller noodle pack at a lower price point to reach out to more consumers.