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NYX Cosmetics Pakistan
NYX Cosmetics, termed after Nyx, is an American company with a wide range of all beauty products. It all started in 1999 when the founder of this company Toni Ko got a loan of $250,000 from her parents and started manufacturing Lip liners and eyeliners. She used to sell them to professionals in the start, but with time, she expanded her business.
Her makeup brand’s specialty is that it has bold and rich colors that go best for all makeup lovers. Today, this brand is owned by one of the largest cosmetic brands, L’Oreal, which sold for $500 million in 2014. In 2019, they made their first sponsorship of cosmetics. If we want to shop NYX cosmetics in Pakistan, you can do so online, or it has a store in Karachi from where you can easily buy the products.
The product’s price ranges depending on the item you are going to purchase; however, they are completely affordable and within everyone’s range. For the last many years, the products are being manufactured in Pakistan as well. This article contains all the information about the brand, including NYX Cosmetics History.
| Title | Description |
| Name: | NYX Cosmetics Pakistan |
| Type: | Public |
| Industry: | Cosmetics |
| Headquarter: | Los Angelas, California |
| Founded In: | 1999 |
| Founded By: | Toni Ko |
| Parent: | L’oreal |
| Area Served: | Worldwide |
| Website: | https://www.nyxcosmetics.com/ |
NYX Cosmetics History
It’s been 2 decades only when this brand came into being. In 1999, Toni Ko came with the idea to start her own beauty brand, for which she borrowed $250,000 money from her parents. She knew a person who used to make pencils, so she started her business with eyeliners and lipliners. Within no time, they also sold out.
She used to sell her products to makeup professionals in the start, but after some time, she also started manufacturing to all the local markets. She used to swell her liners at $1.99, for which she made $2 million in revenue in the first year. Her first product was a jumbo eye pencil. This brand is acknowledged and certified by PETA and is known for being a vegan-friendly product’s brand means no use of animal products.
In 2014, the brand made a lot of sales and reached $120 million. Furthermore, an American beauty store Ulta Beauty holds a massive range of NYX Products.
NYX Sales
In 2014, Toni Ko sold this cosmetic brand to L’oreal for $500 million. Hence, the parent of this beauty brand is L’oreal. Currently, the brand has a vast range of products, including Foundation, Lipsticks, Lipgloss, Liners, and a lot more. Furthermore, the brand operates in different countries, including Pakistan, UAE, the US, Romania, Germany, Canada, France, and many more.
In 2018, NYX came with another idea to launch an online masterclass of makeup professionals so that people can learn the basics of makeup and how to apply it perfectly. The masterclass went successful.
NYX Products
The brand has numerous products that make it a perfect company to shop. Let’s figure out each product.
1- Lip
- Liquid Lipstick
- Lip Primer
- Liner
- Lip Gloss
- Lipstick
- Lip Glitter
2- Eye
- NYX Mascara
- Eye Shadow
- False Lashes
- Eye shadow Primer
- Eyeliner
- Eyebrow
- Pigments/Eye Glitter
- Eye shadow Palettes
3- Face
- Blush
- Concealer
- Color Correct
- Bronzer
- Setting Spray
- Powder
- Highlighter
- Contour
- Primer
- Foundation
- Face Palletes
4- Brushes
- Sponges
- Eye Brushes
- All Brushes
- Makeup removers
- Makeup Cases
- Beauty Supplies
- Face Brushes
5- Multi-Use
- Professional Artistry
- Multi-Purpose
- Travel-Sized
- Pigments + Glitters
NYX Partnership
In 2019, they made their first partnership of Coachella Valley Arts and Music Festival 2019 that brought different opportunities. This sponsorship provided access to everyone in terms of beauty experiences on festive grounds.
Frequently Asked Questions
Q: Does NYX ship to Pakistan?
A: Yes, while residing in Pakistan you can buy the products online or you can visit the store in Karachi.
Q: Where is Nyx Cosmetics made?
A: They are made in Taiwan, Germany, South Korea, and China.
Q: Is NYX Makeup good?
You can always rely on this makeup brand as it offers a wide range of quality-based products for all skin type. You can also buy a Nyx makeup kit at a limited price.
Social Media Handle
https://www.facebook.com/NYXCosmeticsPK/