Shan Food (Food)

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Article Upload Date: Fri 07 Jul 2017
2017-07-07 23:46:18Shan Food

Shan is a global food brand, serving and delighting people for over 3 decades. It has become a house-hold name synonymous with quality.
They strive to deliver the authentic taste of various cuisines, in ever more convenient ways to enrich the lives of their consumers around the world.
Shan Foods innovates with delicacies of the sub-continent to give you a bite of happiness every day.[1] About Shan food

As the pioneer in spice mixes, They ensure that their products are not just convenient and easy to prepare but also deliver on the flavor, traditional taste and aroma that their consumers love and cherish.

They work tirelessly to bring the best food solutions to their valued consumers – looking internally and externally for new ideas, trends and improvements to deliver a superior product experience.
  • Details
  • Alternative names:

    Shan Food

  • In Urdu:

    شان فوڈ

  • Type:


  • CEO:

    Sikandar Tiwana

  • Awards:

    2008-2009 Best Export Performance Awards, KCC 2005-2006 Best Export Performance Award, FPCCI 2004-2005 Best Export Performance Award, FPCCI 2004-2005 Best Merit Performance Award, FPCCI 2003-2004 Best Export Performance Award, FPCCI 2003-2004 Export Performance Awards, KCCI

  • Founder:

    Sikandar Tiwana

  • Product Type:

    Food processing

  • Address:

    29, Sector 23, Korangi Industrial Area, Karachi - Pakistan

  • Website:

  • Phone:

    +92 21 35053076 -79

  • Hour:

    Open today · 8:30AM–5:30PM

  • Products:

    Recipe Mixes, Plan Spices, Salt, Pastes, Accompaniments, Desserts, Instant Noodles, Maa

  • FDA:

    Facility Registration

  • SADEX:

    Supplier Ethical Data Exchange

  • WWF Green Office Certification:

    Bringing Positive Change

  • PSQCA product certifications:

    All mandatory food products

  • JAKIM Halal Certification:

    Jabatan Kemajuan Islam Malaysia

  • SANHA Halal Certification :

    South African National Halal Authority

  • BRC Global Standard For Food Safety :

    British Retail Consortium Issue – 7

  • FSSC 22000:

    Food Safety System Certification

  • ISO 9001:2008 :

    Quality Management system


Vision And Mission

Establish Shan as the leading culinary brand, offering authentic traditional recipes & home food solutions, with relentless focus on excellence in all they do, ensuring a wholesome experience for their consumers around the world.[2]shan food

Company Profile

The journey of Shan’s remarkable success starts from 1981 when the dream of one man became a reality! A visionary entrepreneur, an avowed humanist and a committed philanthropist, Mr. Sikander Sultan, Chairman, Shan Foods (Pvt.) Ltd, helped pave the way to success by pioneering in the spice business with a single room operation.Initially, recipe mixes were only shared within the broader family but in a very short span of time they gained popularity and orders started pouring in from friends, acquaintances and general consumers. Overtime, the company prospered and Mr. Sultan decided to launch his very own brand, “SHAN” and since then there has been no turning back! Today, Shan is a powerful global brand that has presence in over 65 countries across 5 continents..[3]shan  food 

Research And Development

Shan Food
Shan Food
At Shan Foods, their Research & Development comprises of a team of experts and culinary food scientists who work directly with the Board of Directors. These dedicated professionals work religiously to deliver an enticing world of flavors and innovative food products under direct supervision of their board. This reflects in their diverse range of high quality food products while maintaining a wide range of successful recipes mixes that have already left a mark within the spice industry across the globe. Their modern R&D lab is equipped with high-end commercial kitchen and state-of-the-art equipment to accelerate and aid innovation. This also includes sensory facilities for objective evaluation of the different characteristics in their finished products. With its extensive resources, Shan’s R&D continuously explores new ideas and strives to develop trending prototype food products..[3]shan  food 

Quality Operations

Shan Food
Shan Food
At Shan Foods, quality is their religion. They strive to set their Quality Operations as a benchmark for the industry at large. Their mission is to provide their consumers with supreme standards of product quality, safety and consistency. Their Quality Control department regularly monitors the different phases of production from research & development to packaging and distribution while conforming to national and international regulation and legislation. This ensures highest quality at each stage of production for their consumers to safely enjoy their food products..[3]shan  food 

Industry Quality Check

Shan Food
Shan Food
At Shan Foods, products across all categories are manufactured, packed, stored and transported under the most hygienic conditions while maintaining international quality standards. This is made possible through regular quality checks and audits involving rigorous inspection of all products as per international best practices. Inspection of raw materials, semi-finished products and finished goods is done for a thorough examination at all stages of production in addition to product shelf-life study and analysis of market samples. Quality checks are also conducted at all levels of production which are detailed and intricate such as specialized chemical physical testing and microbiological evaluation of ingredients and products..[3]shan  food 

Innovation in quality Assurance

As pioneers in Pakistan’s packaged spice industry, They have incorporated Cryogenic Grinding Technology that preserves the natural components and aroma of raw spices through the use of liquid nitrogen. This not only ensures that all heat-sensitive oils are kept intact during the grinding process but also establishes hygienic grinding practices that keeps the food free of bacteria..[3]shan  food 

V-lock Technology

Shan Food
Shan Food
Shan Foods is the only organization in the domestic spice industry which uses food-grade nitrogen & aluminum foil packaging to preserve freshness and quality also known as V-Lock Freshness. This process ensures air tight packing of products to maintain high quality taste, appearance, aroma and texture. .[3]shan  food 


The International Organization for Standardization (ISO) is a global entity that classifies and regulates international standards between countries to enable international trade. They have successfully achieved numerous certifications and registrations for its continual improvement which are as follows: ISO 9001:2008 - Quality Management system FSSC 22000 - Food Safety System Certification BRC Global Standard For Food Safety - British Retail Consortium Issue – 7 SANHA Halal Certification - South African National Halal Authority JAKIM Halal Certification - Jabatan Kemajuan Islam Malaysia PSQCA product certifications - All mandatory food products WWF Green Office Certification - Bringing Positive Change SADEX - Supplier Ethical Data Exchange .[3]shan  food 

Shan Foods Products

  1. Shan Achar Ghost Masala 
  2. Shan Achar Gosht Paste 
  3. Shan Bihari Kabab Masala 
  4. Shan Biryani Masala
  5. Shan Biryani Masala 
  6. Shan Biryani Paste
  7. Shan Bombay Biryani 
  8. Shan Bombay Biryani 
  9. Shan Bombay Briyani Paste 
  10. Shan Chapli Kabab Masala 
  11. Shan Chicken Broast Masala 
  12. Shan Chicken Masala
  13. Shan Chinese Chowmein 
  14. Shan Chicken Masala 
  15. Shan Chicken Tikka Masala 
  16. Shan Chinese Chowmein 
  17. Shan Chinese Egg Fried Ricesala 
  18. Shan Chinese Manchurian 
  19. Shan Curry Powder
  20. Shan Delve Banana Custard 
  21. Shan Delve Jelly Banana 
  22. Shan Delve Jelly Falooda 
  23. Shan Delve Jelly Mango 
  24. Shan Delve Jelly Orange 
  25. Shan Delve Jelly Pineapple
  26. Shan Delve Jelly Strawberry 
  27. Shan Delve Mango Custard 
  28. Shan Delve Pudding 
  29. Shan Delve Strawberry Custard 
  30. Shan Delve Strawberry Custard
.[3]shan  food 


Shan Foods came into existence in 1981 when it began operations from a single room.Shan Masala as it was back then, launched full range of spices to cater to local public,due to its popularity. Shan started exporting after a few years due to increasedinternational popularity. But after sometime, the need to reposition the brand was felt. Itneeded to be repositioned as a food brand rather than a spice brand. Re-imaging theorganization became necessary for re-positioning of the brand; it was a job well done andled to continued success of Shan on national and international fronts. Now, Shan Foods iswell known as a brand of easy to cook mixes for Pakistani food. The name of Shan Foodshas become synonymous with highest quality and exquisite taste. It continues to carry on,the tradition of authentic cuisine to farthest parts of the world. There are six broadcategories of varieties Shan deals in including recipe mixes, plain spices, dessert mixes, basmati rice, pickles and salts.Today, Shan Foods has presence in 60 countries. The brand is exported to UK, USA, andMiddle East and now to Far East regions as well [4] History of shan food

Growth Future 4 years

  1. The table below shows how Spice market would perform in next 4 years in each of thesegment and also helps us in pointing the most attractive sector. This is very importantexercising and helps people in identifying the segments they should look for and reallyaim on.
  3. The table below shows how Spice market would perform in next 4 years in each of thesegment and also helps us in pointing the most attractive sector. This is very importantexercising and helps people in identifying the segments they should look for and reallyaim on.
  4. As the food industry is having a tremendous growth there is possibility that new players will come and existing players will also intensify their efforts to meet thedemands,
  5. The spice consumption is dependent on food consumption and wet know that people consume about 50% of their income on food so his sector will have a goodopportunity.
  6. Exports segment specially have a great potential and its size can be increased byhaving more efforts to export spices and meet the international demand [5] History of  shan food 

Markete Segment

Shan Food
Shan Food
han Foods can easily pin point which segments to attack. The spice sector is expected tohave tremendous growth for future years. Two key segments are falling in growth stagewhich means even now lot of investment can be made to take the upcoming market of these segments.The Salt and Institutions are yet on its introductory stage, though Shan foods have startedcatering to these markets but still lot more efforts are required as figure shows thissegment is expected to have lot of growth.Even after so many years the segment like recipe mix spices is at its growth stage becauseTHERE IS NO as such strong substitute for this segment[6] History of  shan food 

Internal Analysis

  1. Shan food has a very strong heritage and legacy behind it which has given it astrong goodwill in households.
  2. Shan foods enjoys an approximately 50% market share in the recipes mixescategory.
  3. 2004 Market ReachRetailVolumeSales
  4. Shan Foods
  5. 3.3 billion
  6. Industry
  7. 8 billion
Shan foods is a leading exporter of food items from Pakistan providing it anopportunity to tap the large global market which helps it to expand at a rapid pace. Shan has a wide range of products and SKU’s available consolidating its presencein various niches and keeping its customers loyal to the brand Shan can vertically integrate to produce its own raw materials which will not onlyreduce costs but will also provide it more control over the quality of input. Shan currently has a very low advertising spend in the FMCG industry. It candeploy brand activations and other innovative campaigns to switch customersfrom the loose/ unbranded segment to Shan products.Shan can also horizontally expand its scope like national foods and enter the other related food categories where it can tap its loyal customers with minimal extraefforts [6] History of  shan food 

Target Market

Shan Dessert
Shan Dessert
Females aging from 18 to 45 years compose the main target market of Shan Foods. Thisis because of the reason that in their part of the world, women are mostly related to thefood and cooking. Hence, Shan Foods develops products that are according the needs andwants of these women no matter if they are stay-at-home or working, single or marriedones.[7] History of  shan food 

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