Maybelline is a Multinational American company that specializes in Fragrances, Skincare, cosmetics etc. The history of this beauty company is quite stupefying as the founder got an idea to originate this company after he saw his sister applying vaseline and coal dust on her eyebrows. It has various headquarters located in different countries of the world.
Since 1996, this company has been subordinated with L’Oreal French beauty company. In every part of the world, Maybelline’s products are used, including in Pakistan. The company also faced criticism when the news of its animal testing was released; however, everything settled down after a few times. It is the first company whose advertisement was done by Radio.
In the past 150 years, the slogan of this company has been recognized as one of the widely popular and noted slogans of all time. This article summarizes all the information about this company, including Maybelline History.
|Founded By:||Thomas Lyle Williams|
|Global President:||Leonardo Chavez,|
It all started in the early 1910s when an American businessman Thomas Lyle Williams got an idea to originate it. One day, he saw his sister Mabel using Vaseline and coal dust on her eyebrows to make them look darker. That was the moment when he got an idea. He applied a chemical formula and originated Lash-Brow-Ine that he sold in the local markets.
Later, the product was renamed Maybelline as an honour given to his sister. After a few times, he came with another product Maybelline Cake mascara, which was a daily use product. It also became successful and sold in a large quantity. In the start, he only focused on delivering his products online, but the love he received forced him to open a market. In the 1960s, he finally originated a market for his products.
A few years after the company originated, he sold it to Plough Inc in United States City, Memphis. In just a week, the company moved to Memphis from Chicago. Later, in 1975, it again moved to the US state of Arkansas, Little Rock. However, the company is still there.
In 1990, Plough Inc again sold it to Wasserstein Perella & Co, an investment firm. However, the headquarters were still in Memphis until they subordinated with Loreal. In 1996, they moved to New York while the market shifted in Brooklyn in 2000.
After all the shifting, finally, it started getting attention and fame. They got recognition after hiring an American actress and singer, Lynda Carter as a coordinator of this fashion company. Later, they featured many prominent and worth recognizing faces from the Entertainment industry that took this brand to another height.
Today, it is one of the highly used makeup brands that have thousands of employees working. The products are used in every corner of the world and greatly admired. It has a headquarter situated in New York City. Right now, this brand is in more than 120 countries.
It is one of Pakistan’s top-rated makeup brands that serves a vast range of beauty and skincare products. From concealer to numerous shades, it offers the best products to customers; that’s why they are sold frequently. Many workers are working in the company. It doesn’t matter how many products this company launch; its Mascara will always be on the top.
One of the many reasons for its success is the wide range of beauty products this brand offers. This versatility can’t be found in any other brand. Furthermore, they all are reliable and made of high-quality so one can’t doubt their quality.
If you are a regular user of this brand’s product, you would know how many products they offer. Let’s figure out for those who are not aware already.
- Lip Balms
- Nail polish
- Face Powder
Maybelline Skin Products
It doesn’t matter what type of skin you have; they provide you with every type of skincare product that would be appropriate for your type.
1- Problematic Skin
If you have oily skin and you are worried about the upcoming event, here is a solution. Use foundation, concealer and face powder of this brand that is ideal for your skin type. It won’t let you feel any oil on your face.
It is one of the common issues for all women, but why worry when we have this brand. Use its products and get rid of this issue.
Maybelline Eye Pallete
If you have this brand’s product, you can surely become a makeup expert. The Eye Pallete is surely one of the many things that you should have.
There should not be any debate about why Mascara should be on the list. Without any doubt, it is one of the long-lasting and worth purchasing products of Maybeline. It gives a great curve and has also been awarded various times.
The next one on the list is liners that are equally highly praised. You can get your hands on different types of liners, including liquid and waterproof. Master Chrome Eye Liner comes with various shades that help to make your eyes look beautiful.
3- Eye Shadows
The last productt that you should apply to your eyes to make them pre-eminent is eye shadows. When it comes to eyes shadows, what can be better than this brand?
Maybelline Lip Shades
As a woman, we all are obsessed with our lip colours. Isn’t it? Let’s check out how many shades they put forward.
1- Lip Liner
They have almost 12 shades of lip liners that gives a perfect shape to your lips. Isn’t it great?
Lipstick is one of the commonly applied products that should be up to the mark and goes well with your entire outfit and makeup. You can get numerous shades of lipsticks that would go well with every look.
3- Lip Gloss
To make your lips shiny, you can have lip gloss that is huge in quantity. Let’s check out Matte Ink Lip shades of maybeline.
The foundation is all we need in order to make our look perfect and mesmerizing. The Maybeline foundation includes:
1- Poreless Foundation and Fit me Matte
To give a level and glossy face coverage, you should have Fit me Foundation that is helpful for many hours. Above all, it is enriched with more than 30 shades, so don’t worry about your face tone. You can have them from your nearest stores at a reasonable rate, or you can order online too.
2- Dream Matte Mousse
If you don’t want to go for Fit me, you can check Matte Mouse, which is also available in many shades. It is designed for all types of skin, whether your skin is dry or oily. Furthermore, Dermatologist has tested this foundation and has completely approved it.
3- SuperStay 24HR Foundation
The next one is SuperStay 24HR Foundation that has almost 12 shades. The best part is, it resists heat and sweat to a great extent.
4- Dream Satin Liquid
What if you get 28 shades in a single foundation? Wouldn’t it be great? This is what Dream Satin liquid offers.
In 2019, the brand collaborated with a popular German brand Puma in order to launch its latest edition. The collaboration was named Maybelline X Puma. For the ambassador of this collaboration, a Brazilian model Adriana Lima was chosen.