Khaadi Factory is located in the industrial hub of Karachi amidst various manufacturing plants and low income settlements. The factory stands as a refreshing icon in an otherwise depressing, smoke filled environment. Simple concrete structure accentuated with earthy colors facilitates an atmosphere that is calm, friendly and inviting. The Factory has been designed around a concept of wind tunnels and light wells that have been placed at each level, beginning at the roof, in a step-like form, allowing natural light and ventilation to filter down to the lower floors. Natural light and greenery permeate the work space on several intermittent levels. The topmost floor houses the design studio, management offices and dining facilities. Long linear skylights traverse the main circulation artery with woven rope “charpoys“ placed above to filter the light creating dramatic, moody lighting effects throughout the building. The ambiance is cheerful and earthy with abundant use of natural elements such as stone, wood, water and plants – resulting in a truly delightful space for the occupants.
|Founded:||December 13, 1999|
|KKhaadi first opened its doors:||1998 in Karachi|
|Khaadi has introduced of new Concepts including:||Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items). In 2010, Khaadi entered into the international arena by exporting to various regions|
|Khaadi Online store launched in Pakistan:||2014|
|Products:||Women Collection , Man Collection , Kids Collection , Unstiched clothes , Bottoms , Khaas , Footwear , Shawls , Handbags , Jewelry , Scarves , Notebook , Tank Tops|
|Number of locations:||45 stores (2017)|
|Area served:||Asia, Europe, Australia, America, Northern America and Middle East|
|Phone:||+92 21 35835472, 35835473, 35835474, 35835475|
|Address:||F-2A/I, Hub River Road, S.I.T.E., Karachi, Pakistan|
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. Khaadi, which means “hand-woven”, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using hand-woven fabrics on select products.
Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).
In 2010, Khaadi entered into the international arena by exporting to various regions. The online store was launched in Pakistan in 2014 and Khaadi will look to open its digital doors to various countries going forward. The company continues on its aggressive expansion strategy by opening several retail stores in smaller cities of Pakistan.In order to further grow and expand the business in a sustainable manner, we have corporatized our business and for this purpose have setup Khaadi (SMC – Private) Limited (formally K-Clothing (SMC – Private) Limited) with effect from 1 May 2016.
House of Khaadi
HOUSE OF KHAADI pays homage to this traditional Indian fabric that has been passed down from generation to generation.
We only use the very finest khaadi personally selected from small rural villages of West Bengal that we have visited. The cotton is grown on the village outskirts and then received by the first home in the village where it is transformed into khaadi thread. The next house spools the thread, the following house spins the cloth with traditional wheels and weaving machines and so on and so forth – the entire process involves the whole village community creating a strong sense of satisfaction and pride in the exquisite finished product.
This is slow fashion, it takes at least 3 months from harvest to fabric completion for enough khadi for 500 shirts. With time, patience and many hands, the end result is a heavenly, high quality and visibly fine, soft and luxurious 100% cotton fabric.
Rima Sams and Lily de Kergeriest-Gutierrez launched HOUSE OF KHADI in the summer of 2016.
Both have a background in fashion and style – Rima created original and unique collections ranging from mosquito nets to kid’s clothes to men’s shirts that were sold in Europe whilst Lily worked with fashion label Rodnik and was styling & blogging in New York and London.
In a fashion world that too often turns a blind eye and with a deep respect for the peoples and culture of India and wanting to work with integrity, the two have made it their mission to help in their small way to revive this most admirable tradition. Creating a clothes and home furnishing collection that utilises small-scale, hand-spun and hand-woven khadi in a country increasingly dominated by high-tech, polluting industries.
- Women Collection
- Man Collection
- Kids Collection
- Unstiched clothes
- Tank Tops
- Address:F-2A/I, Hub River Road, S.I.T.E.,Karachi, Pakistan
- Phone:+92 21 35835472, 35835473, 35835474, 35835475