Hum Masala
Hum Masala

  
A brand of HUM Network limited, Masala TV is the most viewed channel among the Pakistani audiences. Masala TV has the distinction of being Pakistan’s First 24/7 Food channel and has been the consistent market leader in its category, thanks to the support and appreciation of their viewers and supporters.
Their success has led us to a global platform and now Masala TV can be viewed in USA, Australia and Middle East. For details on how to subscribe kindly visit their website (www.masala.tv).
Hum Masala (Urdu: مصالحہ‎, formerly known as Masala TV) is a 24-hour Urdu language food television food channel launched on 22 November 2006 in Pakistan as part of the Hum Network Limited. [1] HUM Network limited , Masala TV

TitleDescription
Information
Name:HumMasala
Details
Launched:22 November 2006
In Urdu:ہم مسالحہ
Owned by:Hum Network Limited
Picture format:4:3 (576i, SDTV)
Language:urdu
Headquarter:Karachi, Sindh, Pakistan
Country:Pakistan
Formerly called:Masala TV
Sister channel:Hum TV Style 360 Hum Sitaray Hum FM Hum News Hum Gold Hum Europe
Sister channel(2) :Hum Europe
Sister channel(3) :Hum Gold
Sister channel(4) :Hum News
Sister channel(5) :Hum FM
Sister channel(6) :Hum Sitaray
Sister channel(7) :Style 360
Feedback:feedback@masalatv.tv
Youtube:https://www.youtube.com/user/MasalaTVRecipes
Website:http://www.masalatv.tv/
Products:Masala TV Food Magazine , Masala TV DVD’s . Masala TV Website , Masala TV Goodybag’s and Merchandising 24/7 IVR and SMS Service
Availability:Satellite , Cable , IPTV
Satellite:Asiasat 3S (Asia) 4132 H, 9200-3/4
Cable:World Call Cable(Pakistan) , Channel 42
IPTV:PTCL Smart TV(Pakistan) Channel 19
IPTV:Bell Fibe TV (Canada) Channel 831
Products:Masala TV Food Magazine, Masala TV DVD’s, Masala TV Website, Masala TV Goodybag’s and Merchandising, 24/7 IVR and SMS Service

Company Overview

Hum Masala
A brand of HUM Network limited, Masala TV is the most viewed channel among the Pakistani audiences. Masala TV has the distinction of being Pakistan’s First 24/7 Food channel and has been the consistent market leader in its category, thanks to the support and appreciation of their viewers and supporters.Their success has led us to a global platform and now Masala TV can be viewed in USA, Australia and Middle East.

Vision Statement

Inspired by the finest cultural, corporate and creative values to present content which entertains and enriches audiences.[2]  Vision Statement 

Mission Statement

To enable the organization of outstanding content on subjects of interest and relevance to a range of audiences while using the best professional practices and ensuring long term continuity.

Company Profile

Gola Kabab
The Company was incorporated in Pakistan as a public limited company in February 2004 in the name of Eye TV Limited and later on 18 November 2004 the name was changed to Eye Television Network Limited, and finally on 21 January 2011 the Company name was changed to Hum Network Limited (HNL).
The Company received its first up-linking license for “HUM TV” to operate as an International Satellite Television Channel in October 2004 from Pakistan Electronic Media Regulatory Authority (PEMRA) for a period of 15 years. Being the first ever Stock Exchange Listed Company in electronic media in Pakistan, HNL went live with its first channel “HUM TV” in January 2005. The company after acquiring its own state of the art up-linking equipment started up-linking directly from the company head office in Karachi. The up linking equipment was purchased by the company in March, 2006 and the company first uplinked directly from Pakistan on March 23rd 2006.
Initial Public Offering for HNL shares was made in June 2005 and the Company was formally listed at the Karachi Stock Exchange in August 2005.
For the first time in Pakistan a company entered into a share split, the board proposed a subdivision of a company’s capital from Rs 10 to Re 1 per share which was approved in the AGM held on October 27, 2014.
Also, HUM Network Limited amended its Memorandum of Association to expand the business into different industries and markets amongst other amendments and obtained the right to enter into any business outside the media industry, expanding into new markets and growing continuously.
The Authorized and the Paid up Capital of the Company is Rs.1,500M and Rs.945M respectively.
HNL is a journey towards being the best entertainment Network with brands within the television medium

  1. HUM TV
  2. HUM Masala
  3. HUM Sitaray

HNL has to its umbrella three genre of monthly Magazines:

  1. Glam – Showcasing latest trends and teaching its readers how to assume a distinctly chic and modern appearance.
  2. Masala Tv Food Mag- about quality home cooking for the people who love to eat and cook.
  3. Newsline Magazine – socio political magazine featuring aggressive journalism for its readers.
  4. Masala Tv also launched a series of chef books featuring most sought after recipes of celebrity chefs.

Bridal Couture Week catalogues were introduced to showcase the latest bridal collection of designers featured in ground events.All of the brands are strong and diverse entities on their own and leaders within their respective segments. The Network symbolises leadership commitment to entertain the masses.[3] Company Profile

Board of Director

Chairman

  1. Mr Mazhar-ul-Haq Siddique

Directors

  1. Ms. Sultana Siddiqui
  2. Mrs. Mahtab Akbar Rashdi
  3. Mr. Shunaid Qureshi
  4. Lt. Gen. (R) Asif Yasin Malik
  5. Mr. Muhammad Ayub Younus Adhi
  6. Mr. Sohail Ansar
  7. Ms. Momina Duraid
  8. Chief Executive Officer
  9. Mr. Duraid Qureshi
  10. Chief Financial Officer
  11. Mr. Muhammad Abbas Hussain

Company Secretary

  • Mr. Mohsin Naeem

Head of Internal Audit

  • Mr. Kamran Shamshad Ahmed

Audit Committe

Chairman

  1. Mr. Sohail Ansar

Members

  1. Mr. Shunaid Qureshi
  2. Mr. Muhammad Ayub Younus Adhi
  3. Lt. Gen. (R) Asif Yasin Malik

Products and Services

Hum TV

HUM Tv is the first satellite channel launched by Hum Network Limited. The company obtained license of the channel from PEMRA on October 30, 2004…. Visit https://www.hum.tv/

Masala TV

A brand of HUM Network limited, Masala Tv is the most viewed channel among the Pakistani audiences. Masala Tv has the distinction of being Pakistan’s First 24/7 Food channel.Visit https://www.masala.tv/

Humsitaray

A brand of Hum Network limited, HUMSITARAY aims to achieve a collaboration of programs which are an inspiration for living. The objective is to make HUMSITARAY a household name, a brand which personifies the lifestyles. Visit http://www.humsitaray.tv/

Schedule

E

Chaska Pakanay Ka – Rpt08:00 AM – 09:30 AM
Kitchen Garden09:30 AM – 10:00 AM
Masala Helpline10:00 AM – 11:00 AM
Mehbbob Kitchen11:00 AM – 12:30 PM
All About Chocolate12:30 PM – 01:00 PM
Food Diaries01:00 PM – 02:00 PM
Mazedar Daal Sabzi02:00 PM – 02:30 PM
Tarka02:30 PM – 03:30 PM
Flame on Hai03:30 PM – 04:30 PM
Food Fantasy04:30 PM – 05:00 PM
Handi-Live05:00 PM – 06:00 PM
All About Chocolate06:00 PM – 16:30 PM
Evening With Shireen Live16:30 PM – 08:00 PM
Tarka08:00 PM – 09:00 PM
Mehbbob Kitchen9:00 PM – 10:30 PM
Food Diaries10:30 PM – 11:30 AM
Handi11:30 PM – 12:00 AM

Contact

  1. Karachi Office
  2. Hum Network Limited,

HUM TV

Plot # 10/11, Hassan Ali Street,
Off. I.I. Chundrigar Road,
Karachi – 74000, Pakistan.
Fax: 92 21 32628840
UAN: 111-HUM (486) -111
Lahore Office

  1. Hum Network Limited,
  2. HUM TV
  3. Office # 305, 3rd Floor,
  4. Siddiq Trade Centre,Main Boulevard,
  5. Gulberg,Lahore, Pakistan.
  6. Tel No: +92 42 35817154-55
  7. Fax No: +92 42 35913547

Islamabad Office

  1. Hum Network Limited,
  2. HUM TV
  3. House No. 45
  4. Street 20, F-7/2
  5. Near Rana Market, Islamabad
  6. Pakistan.
  7. Tel No: +92 51 2609256-2609258
  8. Fax No: +92 51 2609259

Advertising in International Regions

For Advertising on Hum Europe

  1. Alliance Advertising & Marketing
  2. Contact No: +92 208 3553407 & 0777 051 8110
  3. Email: hum@alliance11.co.uk

For Advertising on Hum MENA

  1. Contact Person:Kaiser Khatri
  2. Mobile No. 00971-503224269
  3. Email: kaiser.khatri@alliance11.co.uk

For Advertising in Canada

  1. Contact :Digital Media Limited
  2. Tel No:  416-644-3551
  3. Toll Free: 1-866-500-1222
  4. email :sales@dmltv.com

For Advertising in USA

  1. Contact : Fawad Azeem
  2. Mobile No :001-281-707-0036
  3. email : fawad.azeem@hum.tv

 

 



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