Atlas Honda (Auto Motor)

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Article Upload Date: Mon 16 Oct 2017
2017-10-16 02:10:58Atlas Honda
    

Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest brand value and highest customer loyalty. The Company is considered a pioneer of motorcycle industry in the country and has been leading two wheeler market successfully for over 50 years. [1] Summary Summary
  • Details
  • Type:

    Private

  • Name:

    Atlas Honda

  • Traded As:

    KSE : ATLH

  • In Urdu:

    اٹلس ہنڈا‎‎

  • Industry:

    Automotive

  • Founded:

    1962

  • Headquarter:

    Karachi, pakistan

  • Key People:

    Saquib H. Shirazi (CEO)

  • Parent:

    Atlas Group

  • Chairman:

    Yusuf H. Shirazi

  • Directors:

    Sanaullah Qureshi, Jawaid Iqbal Ahmad, Abid Naqvi, Yasutaka uda, Hirofumi Yada, Susumu Mitsuishi

  • Company Info
  • Location:

    Lahore Punjab, Pakistan

  • Address:

    43 km, Multan Road, Manga Mandi, Lahore.

  • Phone No:

    (042) 111-245-222

  • Toll Free:

    0800-24522

  • Email:

    contact.centre@atlashonda.com.pk

  • Website:

    https://www.atlashonda.com.pk/

  • Information
  • Products:

    Motorcycles

  • Revenue:

    ₨55.02 billion (US$520 million)

  • Net income: :

    : ₨3.00 billion (US$29 million)

  • Annual Production:

    Capacity of Atlas Honda is 750,000.

  • Wholesale and Marketing:

    Honda Motorcycles being the largest seller in the sector

  • Also Manufactures:

    Hi-tech components in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso.

About

Atlas Honda
Atlas Honda
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts. The Company currently has a production capacity of over 1 million units per annum and continues to maintain its status as market leader both in terms of volume and quality. It also exports its motorcycles and spare parts to Bangladesh and Afghanistan. With highest quality products, state of the art manufacturing facilities, largest dealership network & impeccable after sales service, Atlas Honda Limited is today considered a benchmark for two wheeler manufacturing. It has been proudly and successfully fulfilling its role as the flag bearer of motorcycle industry in Pakistan. As one of the largest tax payers in the private sector and being one of the best employers in the country, Atlas Honda Limited stands as a beacon of light for the corporate, social and intellectual sectors of Pakistan. [2] About About  

CEOs Message

CEO of Atlas Honda
CEO of Atlas Honda
Dear Stakeholders,. It is my esteemed pleasure to welcome you all on our Company’s website. Corporate social responsibility remains the guiding principle in all areas of activity. With the largest manufacturing facilities of motorcycle industry in the country, the Company also has the most modern systems and processes in place that are reviewed periodically to keep them abreast with changing needs and requirements of modern day manufacturing. All products and production facilities are environment friendly Additionally, the Company is also helping the Government exchequer by being among the highest tax payers in the country. The Company’s real competitive advantage comes from its associates who are technically skilled and professionally committed. We take great pride in our long term partnership with Honda Motor Company Limited Japan and would like to acknowledge their continued support and cooperation in maintaining high standards of excellence.  [3] Message Message  

Vision and Mission

Vision and Mission
Vision and Mission
Vision is “Market leader in the motorcycle industry, emerging as a global competitive center of production and exports.” and mission is “A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects.” [4] Vision and Mission  

Strategic Goals

Customers

Our Customers are the reason and the source of our business. It is our joint aim with our dealers to ensure that the customers enjoy the highest level of satisfaction from use of Honda motorcycles.

Quality

To ensure that our products and services meet the set standards of excellence.

Local Manufacturing

To be the industry leader in indigenization of motorcycle parts.

Technology

To develop and maintain distinct business advantages through continuous induction of improved hard and soft technologies.

Employees

To enhance and continuously update each member’s capabilities and education and to provide an environment which encourages practical expression of the individual potential in goal directed team efforts and compensate them attractively according to their abilities and performance.

Shareholders

To ensure health and viability of business and thus safeguarding shareholders’ interest by maximizing profit. Payment of regular satisfactory dividends and adding value to the shares.

Corporate Citizen

To comply with all Government laws, rules and regulations and to maintain a high standard of ethics in all operations and to act as a responsible member of the society. [5] Goals Goals

50 Years History

1963

The company named Atlas  Autos Limited signs Technical Assistance Agreement with Honda Motor company Limited. The Historical ceremony takes place in Tokyo in 1963, where Mr Yusuf  H. Shirazi and Mr Soichiro Honda grace the occasion with their presence. The journey of association with Honda begins

1965

Atlas Autos Limited becomes the first two wheeler company in Pakistan to get listed on stock exchange. Company launches a series of Models. Honda C 50, Honda C 90, gained immense popularity among the customers and the journey to become the nation's ride started.

1966

The Company develops Pakistan’s first gas operated Paint shop. This paint shop results in cost economies and become a source of additional revenue through utilizing its excess capacity.

1968

Honda Motor Company Limited, Japan continues to extend assistance in the local manufacture to the Company. The team of high class engineers from Japan imparts technical training to local employees and supports the Company in re-organization of its factory affairs.

1969

An in-house engineering work shop is set up in Karachi and Company’s dream of developing a completely localized product takes its first step.

1980

A motorcycle Technical Training Centre is established in Lahore to give special attention to train mechanics and users from the rural areas where adequate service facilities are not available.

1990

Board of Directors approved the scheme of amalgamation of Atlas Autos Limited and Panjdarya Limited to consolidate Honda motorcycle operations in Pakistan. The name of the new merged Company is changed to Atlas Honda Limited.

2001

The Company holds 1st ever dealer convention of motorcycle industry in Pakistan.

2009

The Company receives Top 25 Companies Award for the second time.

2013

Company introduces CD Dream, the modernized model of CD 70 and celebrates it's 50 years anniversary [6] History History

Board Committees

Audit Committee

ChairmanSanaullah Qureshi
MembersJawaid Iqbal Ahmed
Abid Naqvi
Head of Internal AuditNaeem Mohsin
SecretaryUmair Mukhtar

Human Resource Committee

ChairmanSanaullah Qureshi
MembersJawaid Iqbal Ahmed
Saquib H. Shirazi
SecretaryFaisal Iqbal
[7] Committee Committee

Products

CD 70Dream
CD 70Dream
  1. CD 70
  2. CD 70Dream
  3. Pridor
  4. CG 125
  5. CG 125Dream
  6. Deluxe
  7. CB 150F
  8. CBR 150
  9. CBR 500
[8] Products Products  

Key Milestones in 2017

Launches Honda CG
Launches Honda CG
The Company launches CB150F, a 5-gear self start motorcycle with latest features. This is Company’s first 150cc locally assembled bike. AHL wins 2 awards namely “Best Corporate Report, Research & Publication Award” and “Best Environment & Waste Management Award” at Corporate Social Responsibility Awards 2017 hosted by National Federation of Environment and Health (NFEH). Company crosses the 900,000 unit sales barrier. [9] Key Key  

Awards

Best corporate report award
Best corporate report award
  1. Corporate Social Responsibility Awards 2017
  2. Corporate Report Awards 2015
  3. PSX Top 25 Companies Awards for the Years 2014 & 2015
  4. Rozee.pk – Top Employer Award for 2015
  5. Employer of the Year Award 2015
  6. Best Corporate and Sustainability Awards 2014
  7. ACCA – WWF Pakistan Environmental Reporting Award – 2014
  8. KSE Top 25 Companies Awards for the Years 2012 & 2013
  9. Best Corporate and Sustainability Awards 2013
  10. SAFA Best Presented Annual and Corporate Governance Award 2013
  11. Rozee.pk-Top Employer Award in Automobile Sector 2013
  12. Best Corporate and Sustainability Awards 2012
  13. ACCA – WWF Pakistan Environmental Reporting Award – 2012
  14. SAFA Best Presented Annual and Corporate Governance Award 2010 [10] Awards Awards  

Atlas Group

Executive Committee

Group Advisory Board
ChairmanYusuf H. Shirazi
MembersJawaid Iqbal Khan
Frahim Ali Khan

Group Executive Committee

Group Executive Committee
PresidentAamir H. Shirazi
MembersIftikhar H. Shirazi
Saquib H. Shirazi
Ali H.Shirazi
Bashir Makki
Suhail Ahmed
Maqsood Ahmad Basraa
SecretaryTheresa Dias

Group Human Resource Committee

Group Human Resource Committee
ChairmanYusuf H. Shirazi
MembersAamir H. Shirazi
Bashir Makki

Group Systems

Group Systems & Technology Committee
ChairmanIftikhar H. Shirazi
MembersMuhammad Mushtaq Alam
Zia Ullah Begg
SecretarySarfraz Hassan

Group Companies

Atlas Die casting
Atlas Die casting
  1. Atlas Die Casting (2016)
  2. Atlas Aluminium (2016)
  3. Atlas Global (2015)
  4. Atlas Metals (2012)
  5. Atlas Hitec (2012)
  6. Atlas Autos (2011)
  7. Atlas Venture (2008)
  8. Atlas World wide (2007)
  9. Atlas Power (2007)
  10. Atlas Asset management (2002)
  11. Honda Atlas Power Product (1997)
  12. Honda Atlas cars (1992)
  13. Atlas Engineering (1981)
  14. Atlas Insurance (1980)
  15. Shirazi Trading (1975)
  16. Atlas Battery (1966)
  17. Atlas Honda (1962)
  18. Shirazi Investments (1962)
[11] Atlas Group   

Contact Details

(042) 111-245-222 Toll free: 0800-24522 (within working hours from Monday to Friday) Email: contact.centre@atlashonda.com.pk [12] Contact Details


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